We’ve all heard the phrase “build it and they will come” applied to business but this can also relate really well with Instagram. Many people may google ‘how to increase my Instagram followers’ or ‘how to get more likes on Instagram’, but they aren’t addressing their main issue; quality content. After all, potential followers will look at your photos to decide if they want to follow your page. So this article will focus on the Instagram photos you post and give you my own tried and tested tips on how to improve them.
- Find interesting, quality content
This may seem obvious, but Instagrammers prefer quality over quantity. They shy away from accounts that frequently post low-grade photos and love those that take time and care over their content. So, post less frequently, with better photos.
- Maximise your photo’s potential.
We live in an age where amateur photographers (like me) can edit their photos to make them look professional (like me). My best advice, if you’re looking to do this, is to download the VCSO app. VSCO allows you to download free and in-app purchasable filters. The free filters are really good and the purchasable ones are high quality and really cheap, plus you have them for life – so probably a good investment. Find out how to use the VSCO app and other photo editing apps here.
- Get to know your followers
What do they want to see? How often do they want to see it? What sort of photos do they post? Tailor your content to what you find.
- Find out what times of day your followers use Instagram
Instagram’s new algorithm means that, instead of a chronological order, photos that have a high number of likes will be featured at the top of a follower’s timeline. This means it’s crucial that followers see your post as they’re posted. A useful tool for this is Instagram’s own analytics platform, Iconosquare. It’ll help you understand your followers and their habits, as well as giving you great insights as to what you’re doing right and what may not be working for you.
- Use Instagram stories
Instagram stories is very similar to Snapchat, however, it’s in the same app as Instagram. What Instagram Stories allow you to do is to show content, such as a photo, video or boomerang (a video that goes back and forth, see below for an example of me enjoying a glass of wine) for 24 hours, after which it will automatically be deleted. The benefits of Instagram stories are high. For instance, you can see who has viewed your story, you can tag other Instagram accounts (which if a user clicks on the tag will take them to that page) but crucially, it gives your followers a kind of behind-the-scenes access which will make you more personable and therefore likeable. For a quick ‘how to’ on Instagram stories, click here.
Crucially, with Instagram, don’t take yourself too seriously and have fun with it. Oh and follow us @grub_club